
Tech Academy
Esports Event Management
Course Introduction
This course will introduce you to the history, development, operations, and management of esports players, teams, leagues, events, and competitions. It will provide a comprehensive introduction to the various aspects of Esports Event Management, from the basics of organizing events to the nuances of working with sponsors. Through engaging lectures and real-world activities, you will gain an understanding of the business of esports. You will also develop the necessary skills to effectively manage, promote, and monetize esports events. At the end of the course, you will create a complete marketing and promotional strategy for an esports event of your own design.
Curriculum
- 8 Sections
- 32 Lessons
- 8 Weeks
- Module 1: Introduction to Event ManagementUpon completion of this module, you will be able to discuss the history of esports and the current landscape of the industry.5
- 1.1Introduction to Module 1: Event Management
- 1.2Module 1: Lesson 1 – Understanding the History of Esports
- 1.3Module 1: Lesson 2 – Identifying the Different Types of Esports Events
- 1.4Module 1 Activity – Research Timeline of Esports Exercise
- 1.5Module 1 Check-In : Research Timeline of Esports Exercise & Reflection1 Question
- Module 2: Esports StakeholdersUpon completion of this module, you will be able to identify the key stakeholders in the esports industry and explain their roles.5
- 2.1Introduction to Module 2: Esports Stakeholders
- 2.2Module 2: Lesson 1 – Identifying the Different Types of Esports Stakeholders
- 2.3Module 2: Lesson 2 – Understanding the Role of Esports Stakeholders
- 2.4Module 2 Activity: Research Key Stakeholders Exercise
- 2.5Module 2 Check-in: Research Key Stakeholders Exercise & Reflection1 Question
- Module 3: Event PlanningUpon completion of this module, you will be able to design and plan an esports event, selecting appropriate venues and vendors.5
- 3.1Introduction to Module 3: Event Planning
- 3.2Module 3: Lesson 1 – Understanding the Elements of Event Planning
- 3.3Module 3: Lesson 2 – Identifying the Different Types of Esports Events
- 3.4Module 3 Activity: Develop a Budget and Plan Exercise
- 3.5Module 3 Check-in: Develop a Budget and Plan Exercise & Reflection1 Question
- Module 4: Marketing & PromotionUpon completion of this module, you will be able to develop strategies to market and promote an esports event.5
- 4.1Introduction to Module 4: Marketing & Promotion
- 4.2Module 4: Lesson 1 – Creating an Effective Marketing Plan
- 4.3Module 4: Lesson 2 – Understanding the Different Types of Promotion Strategies
- 4.4Module 4 Activity: Design a Promotion Plan Exercise
- 4.5Module 4 Check-in: Design a Promotion Plan Exercise & Reflection1 Question
- Module 5: Monetizing EventsUpon completion of this module, you will be able to utilize sponsorship and partnerships to monetize the event.5
- 5.1Introduction to Module 5: Monetizing Events
- 5.2Module 5: Lesson 1 – Identifying Potential Sponsorship Opportunities
- 5.3Module 5: Lesson 2 – Assessing the Value of Partnerships
- 5.4Module 5 Activity: Research Sponsorships and Partnerships Exercise
- 5.5Module 5 Check-in: Research Sponsorships and Partnerships Exercise & Reflection1 Question
- Module 6: Legal & Privacy ConsiderationsUpon completion of this module, you will be able to demonstrate an understanding of the legal and privacy considerations related to esports events.5
- 6.1Introduction to Module 6: Legal & Privacy Considerations
- 6.2Module 6: Lesson 1 – Understanding the Legal Requirements for Esports Events
- 6.3Module 6: Lesson 2 – Identifying the Different Types of Privacy Considerations
- 6.4Module 6 Activity: Create a List of Legal Considerations Exercise
- 6.5Module 6 Check-in: Create a List of Legal Considerations Exercise & Reflection1 Question
- Module 7: Technology & TroubleshootingUpon completion of this course, you will be able to understand the technology used to deliver esports events and how to troubleshoot technical issues.5
- 7.1Introduction to Module 7: Technology & Troubleshooting
- 7.2Module 7: Lesson 1 – Understanding the Different Types of Technology Used for Esports Events
- 7.3Module 7: Lesson 2 – Identifying Solutions for Common Esports Event Issues
- 7.4Module 7 Activity: Research the Technology Exercise
- 7.5Module 7 Check-in: Business Plan – Research the Technology Exercise & Reflection1 Question
- Module 8: Developing a StrategyUpon completion of this module, you will be able to create a complete marketing and promotional strategy for an esports event.5
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