Introduction to Module 2: Constructing a Marketing Plan

Introduction

A marketing plan is an essential tool for any business, and it outlines the goals, strategies, and tactics that you will use to promote your Esports organization and to connect with your target market. In this module, you will construct a marketing plan for your hypothetical Esports organization, including a SWOT analysis and target market. A SWOT analysis allows you to evaluate your organization’s internal strengths and weaknesses, as well as external opportunities and threats. This is a great way to identify potential areas for growth and improvement. Additionally, you will identify your target market and create a plan to reach them. By the end of this module, you will have a comprehensive marketing plan that you can use to build your Esports organization. You will also understand how to use the elements of a marketing plan to create an effective strategy to reach your target market. So let’s get started!

What you’ll learn

Upon completion of this module, you will be able to construct an effective marketing plan for an Esports organization.