Introduction
This course will introduce you to the history, development, operations, and management of esports players, teams, leagues, events, and competitions. It will provide a comprehensive introduction to the various aspects of Esports Event Management, from the basics of organizing events to the nuances of working with sponsors. Through engaging lectures and real-world activities, you will gain an understanding of the business of esports. You will also develop the necessary skills to effectively manage, promote, and monetize esports events. At the end of the course, you will create a complete marketing and promotional strategy for an esports event of your own design.
Level 1
Intermediate (Ages 12-18):
- Introduction to esports history and development.
- Basics of esports operations and management.
- Understanding esports players, teams, and leagues.
- Fundamentals of organizing esports events.
- Engaging with sponsors in the esports industry.
- Real-world activities to enhance your knowledge.
- Building skills for event management, promotion, and monetization.
- Developing a marketing and promotional strategy for an esports event.
Level 2
Advanced (Ages 18 and Up):
- Advanced insights into esports history and development.
- In-depth esports operations and management practices.
- Strategic management of players, teams, and leagues.
- Nuances of organizing and optimizing esports events.
- Advanced sponsorship and partnership strategies.
- Practical experience in esports event management.
- Mastering event promotion and monetization.
- Crafting a comprehensive marketing and promotional plan for your own esports event.
Español
Niveles 1 y 2 (Levels 1 & 2)
- Historia y conceptos básicos: History and Basics
- Organización de eventos: Event Organization
- Patrocinio y promoción: Sponsorship and Promotion
- Negocios en esports: Business of Esports
- Desarrollo de habilidades: Skills Development
- Gestión avanzada de eventos: Advanced Event Management
- Estrategias de monetización: Monetization Strategies
- Información del sector: Industry Insights