Introduction to Module 5: Monetizing Events

Introduction

In this module, you will be learning how to research sponsorships and partnerships for an esports event. Esports, or electronic sports, have been gaining traction in recent years as a form of professional competition. Esports events are held in arenas around the world, and millions of viewers watch the competitions via streaming services such as Twitch and YouTube. These events attract a wide range of sponsors, from tech companies to energy drink producers, and many of them are willing to invest in the event in exchange for visibility. In this activity, you will be researching sponsorships and partnerships for a hypothetical esports event. You will be exploring the different types of sponsorships and partnerships available, as well as the associated costs and benefits. After researching the different options, you will create a list of potential sponsors for the event. By the end of this module, you will have a better understanding of how to research sponsorships and partnerships for an esports event. You will have the skills to identify potential sponsors, evaluate their offerings, and create an effective sponsorship strategy.

What you’ll learn

Upon completion of this module, you will be able to utilize sponsorship and partnerships to monetize the event.