Introduction to Module 8: Developing a Strategy

Introduction

This module will focus on how to create a complete marketing and promotional strategy for an esports event. The world of esports has grown rapidly in recent years, with millions of viewers tuning in to watch professional gamers compete in tournaments and events. As a result, it has become increasingly important for esports organizers to develop a comprehensive strategy for marketing and promoting their events. In this module, we will explore the various components of a successful esports event marketing and promotional strategy. We will discuss the importance of understanding your target audience, creating a unique brand identity, and leveraging digital media to reach your target audience. At the end of this module, you will be asked to create a complete marketing and promotional strategy for an esports event. You will be provided with the necessary resources to complete this task, such as market research data and a budget. You will also be expected to demonstrate your understanding of the concepts presented in this module by applying them to your strategy. By the end of this module, you will have the skills and knowledge you need to develop a successful marketing and promotional strategy for any esports event. So let’s get started!

What you’ll learn

Upon completion of this module, you will be able to create a complete marketing and promotional strategy for an esports event.